The "Put a Pansy in it" campaign developed from an idea from a photograph taken of The Pansy Project founder Paul Harfleet (above) by photographer Malc Stone. This simple idea immediately struck both artist and photographer as a perfect symbol of The Pansy Project, as it acted as a commitment from the wearer never to speak a word of homophobia, whilst simultaneously commenting on the potential comments of a homophobic person.
The "Putin - Put a Pansy in it" poster (below) was the first campaign poster made by Paul Harfleet and was seen on Facebook and Twitter by an estimated 100,000 people. Any person who is against homophobia can wear a pansy in the mouth as a pledge never to allow homophobia to pass ones lips. This campaign has now developed into a new design collaboration with label “Bundy & Webster”.
The “put a pansy in it” sweatshirt is a call to arms, a request for everyone to resist homophobia in all its forms. The sweatshirt is a beautifully simple wearable protest that is intended to promote The Pansy Project’s anti-homophobia message. Paul Harfleet models the sweatshirt here alongside his nephew, Charlie; symbolising a family united against homophobia.